How the French shoe brand paired RCS with SMS to modernize customer communication across Europe
Since 1964, Jonak has designed shoes for women and men that blend Parisian heritage with a modern edge. Most of its collections are made in Europe, keeping the brand close to the artisans who make them, and priced to stay within reach.
As Jonak expanded in France and abroad, it wanted a stronger, more meaningful relationship with its customers.
Jonak needed a way to get marketing messages to customers fast, whether it was launching a new collection, running a promotion, or driving traffic to its stores.
Customer satisfaction sits at the center of Jonak's strategy. That focus on quality has defined the brand for more than 60 years and shapes every customer interaction.
At the same time, Jonak kept opening stores across Europe, in cities like Lausanne, London, and Madrid. To support that growth, it needed a solution that could scale across markets without the customer experience slipping in any of them.
Jonak set out to modernize its communication strategy: reach customers faster, showcase new collections, and build loyalty through more engaging channels.
Jonak has run its SMS campaigns with CM.com for more than seven years.
Beyond the platform's reliability, a few things set CM.com apart:
An interface Jonak's business teams could pick up easily
Dedicated contacts based in France
One platform covering multiple communication channels
The ability to roll out new channels internationally without friction
This lets Jonak evolve its communication strategy step by step, without adding new tools every time.
About a year ago, Jonak decided to go further and launched RCS with CM.com in two markets: France and the United Kingdom.
From day one, CM.com worked alongside Jonak's marketing team, rolling out RCS agents and training the team, which kept the transition smooth.
Within a month, Jonak's marketing team was building and launching campaigns entirely on its own.
With this new generation of rich messaging, Jonak now has a more engaging channel to showcase collections, highlight promotions, and give customers a more immersive experience.
Just a few months after launch, RCS became Jonak's main marketing channel in the markets where it's live.
SMS still plays a key role as a fallback when RCS isn't available, so every message still reaches its recipient.
Together, the two channels give Jonak full coverage while delivering the best possible experience to customers.
RCS became our go-to communication channel just a few months after launch. With CM.com, we rolled out this new experience quickly while keeping SMS as a fallback, so we get the best possible deliverability.
International Retail Director
CM.com gives Jonak a platform built to support its growth ambitions and its omnichannel strategy.
The main benefits Jonak has seen:
More modern, more engaging communication through RCS
Fast rollout of new channels across multiple markets
A platform that's simple for marketing teams to use
Close, hands-on support from CM.com's French teams
Uninterrupted service thanks to RCS and SMS working together
As Jonak keeps growing across Europe, it wants to make the customer experience even more personal.
CM.com's complementary solutions and flexible platform give Jonak the tools to support that growth, and to keep building out its conversational strategy as it goes.
Want to modernize your marketing campaigns and give your customers a richer, more conversational experience? See how CM.com's RCS and SMS solutions can help you boost engagement.
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