Articles from Rutger de Ruiter

May 19, 2026 • HALO

The Bar for Voice AI Is Higher Than You Think. Here Is What We Rebuilt to Clear It

The customers who call are not a random sample of your customer base. They tried the FAQs. They sent a message. They waited, or they did not bother, because what they need to say is too complicated, too urgent, or too important to type. By the time they pick up the phone, they are already a little frustrated and already invested in getting an answer. The next three minutes will shape how they feel about your business more than any chat ever could. That is who voice AI is talking to. And most voice AI is not built with that person in mind.

Mar 20, 2026 • HALO

New in HALO: Analytics That Show You What Your AI Is Actually Doing

Customer service teams are used to precise analytics. Average handle time, first contact resolution, CSAT scores, numbers that are clean, comparable, and easy to report on. AI agents change that dynamic in a fundamental way.

Nov 28, 2025 • HALO

HALO Introduces WhatsApp Voice

Customers are increasingly communicating through apps rather than traditional phone calls. That is why we are introducing an important expansion of HALO today: Voice Agents can now automatically handle incoming calls made through WhatsApp. We are also looking back at improvements we have added to HALO over the past months. Developments that bring voice and chat closer together and help organizations automate faster and more consistently.