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Safeguard Consumers’ Privacy With TraceDock

Continue to give marketers the data they need while respecting the consumers' privacy

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Compliant with European and American Regulations

TraceDock is compliant with the General Data Protection Regulations (GDPR) in EU law and the EU ePrivacy Directive, the California Consumers Privacy Act (CCPA) regulation and the Danish Cookie order and the ePrivacy Directive.

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TraceDock Privacy Statement

We believe that end-user trustworthiness determines whether digital information technology maintains or relinquishes its right to exist.

Therefore, we endorse the use of browsers with tracking prevention and ad blockers that enable internet users to block unwanted advertising or track users across the internet. 

However, the ability to deliver privacy-neutral marketing data is also limited by these technologies, which is key for marketers to build better marketing campaigns.

Our mission is that marketers can do their jobs without compromising the privacy of their end-users, by enabling non-sensitive data to still get through.

GDPR and CCPA Compliant

To remove the impact on the users' privacy that use browsers with tracking prevention or ad blockers, we take multiple measures:

  • All data collected is first-party only
  • Personally identifiable information (PII) like IP addresses are filtered and eliminated
  • Identifiers set for each website are relatively short-lived (180 days) and unique
  • The data in the analytics tool cannot be reused for further retargeting or tracking the user across multiple websites.

As such, we strike a balance between a marketer's interest in acquiring visitor information and the privacy of website visitors, making it fully compliant with the GDPR and CCPA.

Always Anonymized

All data collected from users using browsers with tracking prevention or ad blockers will be anonymized before sending it to analytics endpoints. Therefore, enabling marketers to work with anonymous data without infringing on the privacy of users.

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