CM.com (AMS: CMCOM) is a global leader in cloud software for conversational commerce that enables businesses to deliver a superior customer experience. Our communication solutions empower marketing, sales and customer support to automate engagement with customers across multiple mobile channels, blended with seamless payment capabilities via our Payment platform to drive conversion. Our HALO AI solution allows businesses to leverage advanced automation and intelligence to personalize interactions at scale, driving sales and increasing customer satisfaction.
Breda, Netherlands
Full-time equivalent
Local presence
Euronext Amsterdam
Revenue 2024
Total Gross Profit: € 83.1 million (+6%)
€ 33.7 million Annual Recurring Revenues (+6%)
€ 2,818 million total payments processed (+14%)
19.3 million number of tickets (+4%)
8.3 billion messages (+18%)
246.5 million voice minutes (-19%)
24/7 monitoring, virtual servers & high speed storage
Privately owned cloud platform and software, developed in-house
Guaranteed scalability, time to market, global redundancy
ISO certified, GDPR compliant, PCI-DSS certified
Our investments in AI continue to yield significant benefits for our clients, saving costs and enhancing efficiency.
Jeroen van Glabbeek CEO
Our AI-first strategy, coupled with strengthened cross-unit collaboration, positions us to make cutting edge technology accessible and impactful for all our clients.
Gilbert Gooijers COO
CM.com has been diligently improving its operations and products, which resulted in a more sustainable, responsible and profitable business.
Jörg de Graaf CFO
The story of CM.com started back in 1999, with this one message: “Will you join me at Highstreet?”. This was the SMS Gilbert Gooijers sent to Jeroen van Glabbeek.
Starting out as Club Message, co-founders Jeroen and Gilbert introduced sending SMS messages to groups in 1999. This was used to inform visitors of discotheques in the Benelux on guest DJs, time-tables, contests, discounts, and more weekend news; right on the exact moment, it matters for the visitor.
Read the CM.com StoryFulfill your job with your own insights, skills, and knowledge in an inspiring work environment. Flexible working hours, fresh lunch provided, and many opportunities for personal growth!
We embrace a friendly and professional working environment and want to give you the freedom to shape your own job based on your skills and knowledge.
Do you have what it takes? Find out more about the team you should be part of.
See our open vacanciesCustomers are increasingly communicating through apps rather than traditional phone calls. That is why we are introducing an important expansion of HALO today: Voice Agents can now automatically handle incoming calls made through WhatsApp. We are also looking back at improvements we have added to HALO over the past months. Developments that bring voice and chat closer together and help organizations automate faster and more consistently.
The holiday season is almost here, and it comes with the perfect opportunity to connect with customers in a personal and meaningful way. Messaging channels like WhatsApp, RCS, and SMS can help you create an unforgettable customer experience this Christmas. In this blog, you’ll discover how these channels can boost satisfaction and drive sales during the busiest time of the year.
' Tis the season for conversational commerce - and CM.com can deliver the whole customer journey in one package! From getting your promotional material seen to facilitating payments within the conversation, and some post-purchase customer care to turn holiday shoppers into loyal fans of your brand.
More and more companies are rolling out AI agents that go far beyond generating content or answering simple questions. They handle customer requests, update systems, trigger workflows, and even complete transactions. This brings speed, efficiency, and relief from manual, repetitive work. But once AI starts doing instead of merely assisting, something fundamental shifts. You need more than clever technology. You need a clear way to stay in control of what it does, why it does it, and the limits within which it can operate. This is where AI governance comes in. Not as a tick-box compliance layer, but as a practical foundation that keeps AI predictable, explainable, and safe as it becomes more autonomous.
Black Friday is a huge shopping event, drawing crowds of eager shoppers hunting for deals. But once the rush fades, the real challenge begins: turning one-time shoppers into returning customers. Customer retention is vital for long-term success, and the period after Black Friday is the ideal moment to turn short-term excitement into lasting relationships. In this blog, you’ll learn how to keep customers engaged and coming back long after the rush is over.
In an age of mass marketing with constant TV, internet and email advertising, it’s safe to say that peak sales periods like Black Friday and the Holiday Season can be an overwhelming experience for consumers around the world. When marketing messages don’t match consumers’ needs and interests, they disconnect. They mute notifications, skip ads, and avoid all forms of marketing until the peak season is over. As an eCommerce marketer, you should always be looking to avoid this by diversifying and personalizing your marketing strategy in a way that suits your customers needs and sensibilities.
You only get a few seconds to make an impact with your business messaging, so make those seconds count. While traditional SMS is still widely used, it's becoming limited in its features. RCS for Business is SMS 2.0 - native and easy to use, but also rich and engaging. The perfect tool for business messaging! Let's see where RCS can truly make a difference.
Imagine customer inquiries being answered 24/7 without wait times, automatic updates on delayed orders, or fully digital shopping assistants guiding customers from browsing to purchase. These are just a few examples of what Agentic AI can achieve. In this article, CM.com’s Marketing Lead AI & SaaS, Sander Harryvan, and Product Marketer, Tom Faas, share their insights on where businesses currently stand in adopting Agentic AI, what the next phase looks like, and why Agentic AI will have a profound impact on the way we do business in the coming years.
Retailers are largely unaware of who their customers are, especially in brick-and-mortar stores. This is a problem. In a world dominated by data, retail faces an interesting challenge. How to inform strategy and decision making when the vast majority of shoppers choose to remain anonymous by avoiding joining loyalty programs?
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