previous icon Back to blog
Jun 21, 2023
4 minutes read

How to Make the Most of WhatsApp Business Search

WhatsApp Business has continued its support for businesses with the introduction of its search functionality, WhatsApp Business Search. WhatsApp users can now easily find businesses to interact with, meaning customers can get answers faster whenever they want. But what is WhatsApp Business Search? And how can your business engage customers via the search functionality?

What Is the WhatsApp Business Search Functionality?

The WhatsApp Business search functionality allows consumers to find and contact verified businesses on WhatsApp easily. Visa versa, the feature enables businesses to expand and connect with customers.

The feature can be easily located within the familiar environment of WhatsApp and lets customers speak with businesses as they would talk with family and friends. Consumers can simply start a new chat, select Businesses under 'Discover' and search for a business name. Or, choose a brand to speak to via the list of popular brands, also known as the popular business section.

Once a brand has been selected, consumers can start conversations free of charge, whether seeking information about store opening times, enquiring about a recent order or searching for a particular product.

As of early 2023, the WhatsApp Business search functionality is only available in Colombia, Mexico, Indonesia and the UK. We'll keep you posted on the Global roll-out!

What Businesses Are Searchable?

The searchable and listed businesses within this WhatsApp Business feature are all verified accounts registered in a certain country, so consumers will only see UK businesses if they’re searching in the UK, Colombian businesses if they're searching in Colombia, etc.

How to Engage With Customers Using the WhatsApp Business Search Functionality

The WhatsApp Business search functionality enables brands to optimize customer engagement via inbound enquiries. To fully benefit from the search functionality and handle these enquiries, WhatsApp Business has some key features.

  • Business Profile: WhatsApp Business profiles contain all the information consumers want about businesses, showing the company is trustworthy and attracting potential new customers to reach out.

  • Quick Replies: Quick replies allow businesses to provide customers with pre-written answers, responding to consumers promptly and efficiently.

  • Product Catalogue: Catalogues enable brands to showcase products and services, making it easier for customers to find what they're looking for and, therefore, are more likely to purchase.

  • Interactive Buttons: Interactive buttons mean users can respond by clicking a button rather than typing it, simplifying how businesses interact with customers.

  • Contact Labels: Contact labels allow companies to organize their contacts by tagging and labelling conversations, making it easier to categorize and manage customer interactions more efficiently.

How to Grow Your Business on the WhatsApp Business Search Functionality

Simply having a verified WhatsApp Business account isn't enough to help your business grow on WhatsApp Business Search. Yes, consumers looking to contact a particular business will find them through the search function. But what about those consumers looking for a new business? Consistency is key here.

The popular business section lists verified accounts in categories, such as shopping, travel and hotels, or automotive, and is updated daily. These businesses are selected due to being highly engaged, responsive and regularly converse with consumers via the channel. So, if a company is all of the above, it will appear on the popular list. Yet, if its engagement dwindles, it will no longer be shown. So, please make sure your engagement is consistent and stay on top of the popular businesses, enabling potential new and existing customers to find you.

What’s Next for WhatsApp Business?

The WhatsApp Business search functionality is now available within the Discover Businesses feature. This Yellow Pages-style business directory allows consumers to find and contact non-verified businesses safely and conveniently via the channel. As of early 2023, the Discover Businesses feature is only available in Brazil. However, the feature will soon roll out in the UK, Indonesia, Colombia, and Mexico, where the WhatsApp Business search functionality is currently available.

Get Started With WhatsApp Business

WhatsApp Business and the WhatsApp Business search functionality can enable your business to build its presence and provide always-on, personalized support on one of the most popular messaging channels, WhatsApp. Are you interested to find out how you can get started with WhatsApp Business? Work with a recognized WhatsApp Business Platform provider like Reach out to our experts and start the conversation today.

Discover How to Expand Your Business and Connect With Customers on Whatsapp With, a Recognised WhatsApp Business Platform Provider.

Was this article interesting?
Share it!
Christel Brouwers
Copywriter at Passionate about language and getting’s message out there. Shares content about CPaaS, Payments and more.

Latest Articles

WhatsApp Pay
Jun 05, 2024 • WhatsApp

How to get the WhatsApp Business Green Tick Badge

The WhatsApp Business green tick is the official badge for Meta verified business accounts. It helps users to distinguish between authentic businesses and fake accounts. Many users place high value on the green tick, and brands sporting this badge will see a positive impact on their business. But how can you business apply for the green tick badge? Read all about it below.

Apr 22, 2024 •

Happy Clients, Happy Agents: the Platform Effect in Customer Service

As a member of the customer service team, you stand on the front lines of customer interaction every day. In a world where customers demand quick and personalized service, long wait times, impersonal responses, or worse, incorrect answers, can quickly drive a customer away. Your goal, however, is to connect customers with your organization and deliver the best answers and service possible. It’s incredibly satisfying to see a customer leave a conversation happier and eager to purchase your product. Your efforts can significantly enhance the customer experience, but you need the right tools to truly excel. Integrating these tools into a platform amplifies your capabilities and lets you experience the power of the platform effect.

WhatsApp New Policy
Apr 15, 2024 • WhatsApp

Quality Customer Engagement With WhatsApp Business Platform

We all want to get our brand messages out there. We want to engage with our customers, raise brand awareness, and connect with our target audience. WhatsApp Business Platform helps you safeguard the way you communicate with (potential) customers, making sure that you provide them with a meaningful and relevant customer experience to help grow your business.

Apr 04, 2024 • WhatsApp

10 Ways to Optimize the Customer Experience With WhatsApp Business

WhatsApp is one of the dominating apps in the messaging landscape, securing its position as the top messaging channel. According to Statista, WhatsApp stood out as the messaging app with the most active monthly users in 2022.

Feb 01, 2024 • WhatsApp

Drive Engagement and Convert Your Conversations With WhatsApp Carousel

Are you already talking to your customers on WhatsApp? You really should! WhatsApp Business Platform, the business communication platform of one of the most popular messaging channels in the world today, has a wide selection of powerful engagement tools to enhance customer communication and boost sales. And they've added another innovative feature under their belt: WhatsApp Carousel.

WhatsApp vs Facebook Messenger
Jan 17, 2024 • Instant Messaging

WhatsApp vs Facebook Messenger: Which Messaging Channel is Best for What?

WhatsApp and Facebook Messenger are both established messaging channels for customer engagement. But what are the differences? Which advantages does each channel have for what business use case? Let's dive into the details

Ads That Click to WhatsApp
Jan 17, 2024 • Marketing

Ads That Click to WhatsApp: What Are They and What Are the Benefits?

Successful marketing means creating personal and conversational experiences for your customers. And what better place to meaningfully connect to your customers than on their favorite social media platforms and channels such as Facebook, Instagram and WhatsApp? With ads that click to WhatsApp, aka click-to-chat WhatsApp ads, you can offer your customers the direct and personal engagement that they crave. Read all about it!

WhatsApp Pay
Jan 08, 2024 • WhatsApp

Flexible, Functional, and Rich Interactions with WhatsApp Flows

WhatsApp Business Platform is adding another new and exciting feature to its repertoire: WhatsApp Flows. But what is it and what can you do with it? Let's take a look!

WhatsApp vs SMS: A Comparison For Businesses
Nov 30, 2023 • SMS

WhatsApp vs SMS: A Comparison For Businesses

WhatsApp and SMS are both immensely popular messaging channels. Both have their own unique traits, use cases, and added business value. We probably all acknowledge this, but what are the differences between these two exactly? What are the similarities? And more importantly, which one will add the most value to your business? In this blog we'll dive into the world of WhatsApp vs SMS.

Is this region a better fit for you?
close icon