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WhatsApp Business Platform

WhatsApp for Business

Provide world-class mobile customer experiences on WhatsApp and leverage the power of this popular messaging channel.

WhatsApp next icon WhatsApp Business Platform

Your WhatsApp Business Solution Provider

Start Testing WhatsApp Business Platform

Register on our platform to get started with WhatsApp Business Platform. Request access via the WhatsApp icon and set up the WhatsApp sandbox to start testing right away.

Contact us
Meta Business Partner

Meta Business Partner

Working with a WhatsApp Business Solution Provider, such as CM.com, is the most easy way to get access to the WhatsApp Business Platform.

These BSPs are exclusively selected by WhatsApp to offer direct API access to the WhatsApp Business Platform.

Although WhatsApp Business Platform supports different types of messages, the exact features you get depend on your Provider (BSP). So, it’s good to check if they support the type of message you need to send your customers.

CM.com is a Meta Business Partner and Badged WhatsApp partner

Example of WhatsApp Business

WhatsApp Business Via API

The Business Messaging API is our CPaaS solution for easy integration and seamless communication. One Messaging API for multiple channels, WhatsApp Business Platform included.

The RESTful API can be integrated into your existing systems and workflows.

  1. One API for multiple channels

  2. Easy integration in existing software

  3. Flexible and scalable

Business Messaging APIAPI Documentation

Latest Articles

WhatsApp RCS
Jul 22, 2024 • WhatsApp

RCS vs WhatsApp: Which is Best for Your Business?

RCS Business Messaging and WhatsApp Business Messaging are both notable channels for businesses that strive for a personal and conversational approach to customer communication. But what features do both channels have? What sets them apart? And more importantly - which channel is most suitable for your business? Let's find out!

WhatsApp Pay
Jun 05, 2024 • WhatsApp

How to get the WhatsApp Business Green Tick Badge

The WhatsApp Business green tick is the official badge for Meta verified business accounts. It helps users to distinguish between authentic businesses and fake accounts. Many users place high value on the green tick, and brands sporting this badge will see a positive impact on their business. But how can you business apply for the green tick badge? Read all about it below.

Apr 22, 2024 • WhatsApp

Happy Clients, Happy Agents: the Platform Effect in Customer Service

As a member of the customer service team, you stand on the front lines of customer interaction every day. In a world where customers demand quick and personalized service, long wait times, impersonal responses, or worse, incorrect answers, can quickly drive a customer away. Your goal, however, is to connect customers with your organization and deliver the best answers and service possible. It’s incredibly satisfying to see a customer leave a conversation happier and eager to purchase your product. Your efforts can significantly enhance the customer experience, but you need the right tools to truly excel. Integrating these tools into a platform amplifies your capabilities and lets you experience the power of the platform effect.

WhatsApp New Policy
Apr 15, 2024 • WhatsApp

Quality Customer Engagement With WhatsApp Business Platform

We all want to get our brand messages out there. We want to engage with our customers, raise brand awareness, and connect with our target audience. WhatsApp Business Platform helps you safeguard the way you communicate with (potential) customers, making sure that you provide them with a meaningful and relevant customer experience to help grow your business.

Apr 04, 2024 • WhatsApp

10 Ways to Optimize the Customer Experience With WhatsApp Business

WhatsApp is one of the dominating apps in the messaging landscape, securing its position as the top messaging channel. According to Statista, WhatsApp stood out as the messaging app with the most active monthly users in 2022.

Feb 01, 2024 • WhatsApp

Drive Engagement and Convert Your Conversations With WhatsApp Carousel

Are you already talking to your customers on WhatsApp? You really should! WhatsApp Business Platform, the business communication platform of one of the most popular messaging channels in the world today, has a wide selection of powerful engagement tools to enhance customer communication and boost sales. And they've added another innovative feature under their belt: WhatsApp Carousel.

WhatsApp vs Facebook Messenger
Jan 17, 2024 • WhatsApp

WhatsApp vs Facebook Messenger: Which Messaging Channel is Best for What?

WhatsApp and Facebook Messenger are both established messaging channels for customer engagement. But what are the differences? Which advantages does each channel have for what business use case? Let's dive into the details

Ads That Click to WhatsApp
Jan 17, 2024 • WhatsApp

Ads That Click to WhatsApp: What Are They and What Are the Benefits?

Successful marketing means creating personal and conversational experiences for your customers. And what better place to meaningfully connect to your customers than on their favorite social media platforms and channels such as Facebook, Instagram and WhatsApp? With ads that click to WhatsApp, aka click-to-chat WhatsApp ads, you can offer your customers the direct and personal engagement that they crave. Read all about it!

WhatsApp Pay
Jan 08, 2024 • WhatsApp

Flexible, Functional, and Rich Interactions with WhatsApp Flows

WhatsApp Business Platform is adding another new and exciting feature to its repertoire: WhatsApp Flows. But what is it and what can you do with it? Let's take a look!

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