Watch these videos and learn how to build rich, interactive messages in the Campaigns app.
RCS E-learning
All videos in this track are spoken in English. Click the Settings icon in the video player and select CC / Subtitles to choose your preferred subtitle language. Subtitles are available in 11+ languages, so you can follow along in your own language.
RCS, short for Rich Communication Services, is the next generation of SMS. Where SMS is limited to plain text, RCS lets you send images, videos, carousels, and interactive buttons, all delivered in your customers' native messaging app with no download required. On top of that, RCS displays your verified brand name and logo, so customers immediately know the message is from you. This video gives you a solid foundation before you start building your first RCS campaign in the Campaigns app.
A Rich Card is one of the three RCS message types available in the Campaigns app. It lets you combine an image, header text, a description, and action buttons into a single, structured message. You control how the card is displayed: choose between vertical and horizontal orientation, set image alignment, and use the built-in preview to see exactly how your message looks on a mobile device before you send it.
Suggestion buttons make your RCS messages interactive. Instead of just reading your message, customers can tap a button to open their calendar, get directions, or visit a webpage, all without leaving their messaging app. You can add multiple buttons to a single Rich Card or Carousel, and mix different action types to give customers the most relevant next step.
A Carousel lets you showcase multiple products, offers, or options in a single swipeable message. Each card in the carousel has its own image, text, and action buttons, making it ideal for product catalogs, service overviews, or multi-location campaigns. You can add up to ten cards and control the media height across all of them for a consistent look and feel.
The Media message type is designed for sending standalone file attachments directly to your customers' messaging app. Unlike Cards and Carousels, there is no structured layout here: you pick a file type, upload your file, and add a caption to provide context. It is a straightforward way to share invoices, PDFs, contracts, or audio files as part of a broader campaign flow.
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