Latest Blog Articles

Nov 06, 2020 • Mobile Marketing Cloud

The 5 Best Mobile Marketing Christmas Tips

With the days getting shorter and colder, Christmas shopping fun has kicked off. Consumers are searching for the best Christmas gifts at the best price, so competition between retailers at this time of the year can be fierce. How do you ensure it’s your product range that ends up underneath the Christmas tree? If you want to reach consumers before your competitors do, mobile marketing is the way to go. We’ll tell you why and share our 5 best mobile marketing tips for this Christmas!

Nov 04, 2020 • WhatsApp

How to Start With WhatsApp Business Interactive Buttons

We have been waiting for the button feature since the launch of the WhatsApp Business Platform, and this is the first step to start using them! WhatsApp released the Interactive Button Templates, which provide you as a company with the opportunity to add buttons for quick replies or call-to-actions. Buttons are key to creating a frictionless customer journey, and we will explain to you why they are so important and how you can use this new feature.

Oct 30, 2020 • CM.com

The First 100 Days of Our CFO

Jörg de Graaf spoke with Dutch business publication Management Scope about his first hundred days as CFO of CM.com. ‘There is a winner's mentality here'.

Oct 27, 2020 • Conversational Commerce

From Conversation to Conversion: When Customer Communication and Payments Collide

Today, everything is instant. The need for self-isolation has further pushed us into the arms of companies that live for speed. Whether it’s fast Netflix downloads for entertainment, real-time bookings for online fitness classes with Mindbody, or same-day Amazon deliveries for home improvement tools – we’ve come to expect all of it in near real time. When it comes to consumer behavior, impatience has become a new virtue.

Sep 15, 2020 • Chatbots

The Parts of Customer Service That Should Never Be Automated

Whenever self-service or customer service automation solves real problems for customers on their journeys to get their jobs done, its adoption soars. Just think about cash machines, and you see how this has been happening for decades, not just since Amazon started selling books online.

Aug 21, 2020 • WhatsApp

WhatsApp Sandbox: 3 Easy Ways to Start Testing and Developing

Do you want to start testing and developing your WhatsApp Business solution and flow without waiting for your WhatsApp Business Account to be approved? This is now possible with our WhatsApp sandbox testing environment.

Aug 19, 2020 • Messaging

7 Tips to Choose the Right CPaaS Provider

At the heart of any CPaaS provider, you’ll find one common theme – APIs. In this article were going to have a look at how to choose the right CPaaS vendor and what are some key characteristics that define a good CPaaS provider. We've bundled them into 7 practical tips, so they're ready to use.

Aug 17, 2020 • Mobile Marketing Cloud

A/B-testing emails: 3 good reasons to start now

When setting up email campaigns, it is tempting to rely on your intuition to predict what makes readers open your e-mail and click-through. However, basing marketing decisions on assumptions might not always lead to the best results. Rather than relying on guesses, you’re better off by running an A/B-test. In this blog, we will explain what A/B-testing is and why you should run tests on your email campaigns by giving you 3 reasons to start right away!

Aug 17, 2020 • Mobile Service Cloud

The Experience Starts at Home

The bar that represents the acceptable level of customer experience is continuously being raised. What was good enough for your audience last year, won’t cut it this year. Especially in a competitive industry like leisure. Think of a day out at the museum, theme park or a zoo. Leisure functions on great customers experience, so that’s what needs to be done.

Aug 06, 2020 • Customer Experience

Do you mean Customer Experience, Customer Service or Customer Care?

The words in the title are used a lot lately. And not because they can be called buzzwords, but because companies need to invest into building a strong customer experience if they want to keep up with their competitors. Talking about customer experience, you should not forget about customer service and care. In this blog, we are going to clarify the differences between these terms.

Jul 15, 2020 • Mobile Marketing Cloud

The value of Mobile Marketing Cloud technology for customer-centric companies

Marketing ultimately drives the sales of any business. Without it, many companies wouldn’t sell their products or services and wouldn’t survive in a highly competitive environment. By empowering organisations to reach their target audience, marketing has become a modern-day business essential, particularly in trying times.

Jun 29, 2020 • Mobile Marketing Cloud

Mobile Marketing Cloud for Travel & Hospitality

Customers are always ‘on’ and want to communicate via the channels they prefer. The same can be said for the travel industry. But more than ever, customer experience is key in the travel industry. Travellers spend a lot of time and money on their trip and expect their customer experience to be perfect. As a company operating in the travel industry, how do you offer this customer experience? Is it about having direct bookings or discounts? Or having the best website?

Jun 08, 2020 • Customer Experience

What is Mobile Marketing?

Our smartphones are more than ever part of our lives. Focussing on mobile marketing provides new opportunities for your business. Your customers are on their mobile phones, so make sure you reach them there. In this article you will learn what mobile marketing is, how to use it, through what channels and how you can correspond to your customers' needs.

man with logos of many different channels

May 27, 2020 • Customer Experience

A key driver of customer satisfaction, one platform for multi-channel messaging

The way today’s customers interact with brands is fundamentally shifting. We are moving from the digital era to the conversational era. Customers find, compare, and buy on their mobile phones. This is exactly why instant-messaging apps have become so natural for both personal and professional communication.

May 11, 2020 • Instant Messaging

Setting up a Multichannel Retail Strategy - 5 tips

When doing business online, just having a well-designed webshop with nice products isn’t enough. If you want consumers to select your shop over the competitors, a smart multichannel retail strategy is key. Here, we’re sharing 5 tips on how to get your customers flocking to your retail store.