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Jan 22, 2019 • Messaging

Conversational commerce: be there where your customers are.

Mobile leads the way; Customers find, compare and buy on their mobile phone. The expectations from the consumer of mobile as a channel is therefore totally different than 10 years ago. Nevertheless, many companies still organize their marketing, sales and support the same way as 10 years ago.

Jan 22, 2019 • Marketing

The 80/20 rule: Who are your loyal customers?

The “80/20 Rule” as it is frequently called today, is an incredible tool for growing your business. If you can figure out which 20% of your time produces 80% of your business’ results, you can spend more time on those activities and less time on others. Likewise, by identifying the characteristics of the top 20% of your customers (who represent 80% of your sales), you can find more customers like them and dramatically grow your sales.

Dec 10, 2018 • Messaging

Multi-Channel vs Omni-Channel: What’s the Difference?

Surely, we’ve all heard the terms Multi-channel and Omni-channel. What can these marketing strategies mean for your company? For an answer to that question, we need to know the difference between the two. In this short article, I’ll explain just what all the fuss is about.

Nov 14, 2018 • CM.com

CM.com Takes Next Step in Platform High Availability

When SMS Messaging is a critical part of your business processes it’s important to work together with a partner which ensures high availability. For almost 10 years, CM.com provides a double redundant SMS gateway to her high-end customers. From now on this high availability is ready for all our customers.

Nov 06, 2018 • Messaging

Do You Think SMS is Dead? Guess Again!

SMS is something we all know. It has been part of our lives for decades. Therefore, SMS might come across as old, but it has found a renewed purpose. It might potentially change the way we text forever. Let’s see how we get to SMS 2.0.

Nov 06, 2018 • SMS

Go Beyond 160 Characters in SMS Marketing

Mobile marketing no longer limits you to 160 characters. You can now increase conversion and customer engagement via mobile. Go beyond the 160 characters limitation of SMS and add a rich mobile landing page. Learn just how mobile offers more opportunities than you might expect with our 7 secrets to successful SMS marketing campaigns.

Nov 06, 2018 • RCS

RCS: Busting the 5 Biggest Myths

You have probably heard the buzz around RCS. Rich Communication Services is the proclaimed follow-up of SMS and will enable companies to engage in rich conversations with their customers, without relying on third party messaging applications. Even though RCS is currently being deployed all around the world, there are still some mysteries surrounding this channel. Let’s have a look at the 5 biggest myths.

Nov 05, 2018 • Messaging

GDPR for Mobile Marketing? How to Get Your Consent Right

Is May 25th, 2018 – the day the GDPR went into effect – a day you don’t particularly like to look back on? Many companies still believe it is difficult to be GDPR compliant when sending out marketing messages to customers. Quite a pity, because being GDPR-compliant can be quite easy, using this practical guide.

Oct 30, 2018 • Messaging

The Rising Future of CPaaS in the Middle East

CPaaS stands for Communication Platform as a Service. It is a cloud-based delivery platform for all communication channels including SMS, Voice, Email, Messaging Channels and more. Businesses use CPaaS for real-time communication with clients. As the world is more digitalized than ever, the future of CPaaS is rising. Companies such as Uber, AirBnB, Facebook and Netflix all use CPaaS, with their online interfaces, smartphone applications, SMS verifications, chatbots and many more.

Oct 16, 2018 • Platform

Platform High Availability With a Double Redundant SMS Gateway

Almost ten years ago CM.com was the first in the market to provide high-end customers, like banks and governments, a double redundant SMS gateway. And it was a huge success, we won almost all deals in those markets in our home markets.

Apr 19, 2018 • SMS

How to Choose the Right SMS Gateway API? Direct Operator Connections

When choosing an SMS Gateway API, direct operator connections are important to consider. For the highest delivery speed and ratio, direct connections to your customers’ operators are crucial.

Apr 03, 2018 • SMS

What Does 24/7 monitoring of the SMS Gateway API Mean?

When you use an SMS Gateway, you'll want to rely on it that this gateway delivers all messages in time. Also, data protection plays a key role in whether or not you can trust a provider with your business-critical or privacy-sensitive messages. When sending SMS notifications over our SMS gateway, you can completely rely on 24/7 monitoring and security to handle this with the utmost care. But what exactly does this mean for you?

Jan 26, 2018 • Marketing

How to Choose Between Short Code or Long Number? The 5 Main Differences

Getting your own short code or long number means making it much easier for you to communicate with your target audience. But should you choose a short code or a long number? This depends on the purpose of your communication as well as your target audience. Find out which to choose in this comparison between short and long codes.

Dec 19, 2017 • Trust Center

GDPR: IT security and data protection at CM

2018 will bring some major changes in the legal landscape. One of these changes is the General Data Protection Regulation (GDPR), which comes into effect on May 25th 2018.

Oct 23, 2017 • SMS

RCS Is Taking Over the World of SMS. Or Is It?

The next big thing in mobile communications: Google’s RCS promises to upgrade messaging with popular chat features. It is even said that RCS will replace SMS as the new interactive messaging service. But does RCS really mean the end of SMS?

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