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Companies worldwide line up for the WhatsApp Business solution: 3 reasons why

When talking about the WhatsApp Business solution for companies, we’re talking about 3 main benefits: Reach, Engagement and Preference. In this short article, we’ll explain what these mean for your business, and how you can make the most of it.

1.     The WhatsApp Business Solution’s Reach

The reach of WhatsApp is probably the most obvious benefit for many companies. With over 1.5 billion users in over 180 countries, it is no wonder many companies have long anticipated the launch of the WhatsApp Business API. For what better channel is there to reach customers than on the channel they’re already using to communicate each day? By disclosing the WhatsApp Business solution, your (global) reach as well as reachability will sky-rocket.

2.     Unprecedented engagement

The high number of active users brings us to the next point. Because of the popularity of this messaging channel, the use of the WhatsApp Business solution will drive higher delivery and open rates than other channels. Consumers frequently open their WhatsApp app, so your message won’t be overlooked. Moreover, because you’re communicating with customers on their favourite channel, supporting rich media, right on their mobile phone, driving conversion is inherent to adopting this channel in your communication mix. Optimise your customer service with the WhatsApp Business solution to exceed customer expectations, offer better service and keep the conversation going.

3.     Your customer’s preference

In addition to the beforementioned benefits of the WhatsApp Business solution for businesses, being available on WhatsApp is what your customers prefer. People prefer to discover and communicate with businesses via WhatsApp. No long and formal emails, no waiting by the phone, but easy, simple chatting via the channel they’re accustomed to. The WhatsApp Business solution allows for low-threshold conversations between customer and company, with customer satisfaction at the center of this service. Make sure your customers know they can reach you on WhatsApp and resolve any issue in a trusted and instant messaging channel.

How does it work?

The WhatsApp Business API allows you to communicate with your customer on their favourite messaging channel in 2 ways. The first and key one involves the customer care messages. These are responses to customer-initiated conversations on WhatsApp. These enable you to resolve issues one-on-one, in private conversations. The other way is via notifications, called message templates. These are business initiated messages that you can send to customers with an active opt-in.

How do you get started?

Businesses using the WhatsApp Business solution have seen an increase in opt-in rates, delivery, open and conversion rates and customer retention rates. If you wish to get access to the WhatsApp Business solution, you can request a WhatsApp Business account via the platform.

WhatsApp Business

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WhatsApp Business

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connects tens of thousands of companies with millions of consumers via their mobile phone each day. Behind the scenes, from our innovative platform, CM makes sure companies can use these millions of messages, phone calls and payments to become part of people’s lives.

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